Client description: Global manufacturer of industrial chillers

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Manufacturing equipment and food & beverage

Services applied: Market opportunity study; competitive intelligence

Business challenge: Client had a low volume of sales into the food & beverage industry and had placed very limited resources against that vertical. They needed help in assessing the attractiveness and size of the market opportunity in order to develop a market entry strategy and be more proactive in their sales and marketing in this space.

Methodologies: Secondary research combined with a quantitative survey (completed by a mixture of online and CATI methods) of 300 respondents, across 13 different segments of the food & beverage industry. Additionally, we developed a market sizing model that combined numerous variables and inputs gathered from secondary and primary research methods, which provided a market sizing estimate based on the current size of the industry segment, ease of entry and projected future growth opportunities.

The result: Client received a detailed report addressing the path to purchase, industry segment drill-downs, market sizing information and strategic recommendations.