Case Studies
Client description: A public economic development organization
Practice area: Economic development
Industries involved: Tourism, hospitality, education, ports, shipping
Services applied: Industrial recruitment
Business challenge: A regional financial conference was being held in this Caribbean capital and the investment promotion agency wanted to recruit senior level decision-makers from targeted industries.
Our approach: Geo Strategy Partners conducted research in the target sectors, identified decision-makers, and presented them with the value proposition.
The Deliverable: Senior executives flew in for the meetings from major airlines, big box retail buyers, a major internet ISP, several leading call centers, a world renowned developer, a major telecom company, and others.
The result: A new direct air route was established, two call centers were located in the country, and a major hotel project was undertaken.