Case Studies
Client description: Global Credit Reporting Agency
Practice area: B2B/industrial
Industries involved: Credit reporting
Services applied: Market opportunity study; competitive intelligence; strategic planning
Business challenge: Credit reporting agency wanted to enter the Asian market but did not know industry scope & scale or players in that arena. Client needed a market entry strategy capable of catapulting the company to market leader.
Our approach:
- thorough review of client’s core competencies and objectives for Asia
- primary and secondary research on credit reporting market in Asia
- develop a market attractiveness model based on ease of entry and market potential
- interview governing agency and banking industry leaders in Hong Kong, Korea, and Taiwan
The Deliverable:
Clear strategic recommendations for three priority
markets
market one: acquire a strong in-country competitor
market two: work with governmental agencies to
restructure and privatize banking industry, creating
market sphere for client
market three: roll-up acquisition of fragmented small
data management players to rationalize the market.
The result: Geo Strategy Partners developed a go-to-market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition.