Case Studies
Client description: Nationwide volume homebuilder
Practice area: B2B/industrial
Industries involved: Residential construction
Services applied: Market opportunity study; market segmentation; competitive intelligence
Business challenge: Major residential builder needed help identifying best opportunities for subdivision development across the United States.
Our approach: Comprehensive market research including field analysis of competitor subdivisions, secondary data including housing starts, demographics, land use and many other factors run through a sophisticated correlation analysis by zip code.
The Deliverable: A color-coded GIS map that predicted by zip code the best location for the best model homes at a given price point.
The result: Client moved into the subdivision business for the first time in 30 years.