Case Studies
Client description: Electric membership cooperative
Practice area: B2B/industrial
Industries involved: Power, telecom, professional services
Services applied: Branding, secondary research strategic positioning and planning
Business challenge: This electric membership cooperative wanted to explore the potential of expanding its business model by bundling other services and to explore corresponding new corporate identify branding strategies.
Our approach: Geo Strategy Partners conducted extensive secondary research to benchmark successful and unsuccessful bundling strategies and then conducted a full brand analysis to offer strategic branding alternatives.
The Deliverable: Our recommendations were to be very limited in offering services far flung from the company's core competencies based largely on the U.K. experience following de-regulation. We also presented strategic branding alternatives which were followed up by their add agency.
The result: The client scaled back their aggressive bundling strategy and focused on services that leveraged their core competencies and provided true added value to their clients.