Case Studies
Client description: Online and classroom non-traditional university
Practice area:B2B
Industries involved: Education, online learning
Services applied: Market opportunity; competitive intelligence
Business challenge: The client was seeking customer and competitor information in order to improve student retention and to meet enrolment growth objectives.
Our approach: Geo Strategy Partners conducted qualitative focus groups with students, online surveys with students, lost students, and non-students, and competitive intelligence on competing schools.
The Deliverable: A comprehensive report and analysis to of the student customer experience across all aspects of enrollment, financial aid, class room experience, and online experience.
The result: The client was able to implement improvements in recruiting, enrollment, financial aid, advertising and the student experience and dramatically improved enrollment and retention numbers.