Case Studies
Client description: A private industry association
Practice area: Strategic positioning and planning
Industries involved: Healthcare, photography, imaging software
Services applied: Strategic positioning and planning
Business challenge: This Industry Association had seen a dramatic decline in membership as technology and changes in markets began to marginalize its original purpose.
Our approach: Geo Strategy Partners conducted stakeholder interviews and additional secondary and primary research to understand the overall competitive environment. Based on these insights and findings a report was prepared and submitted to the client along with an agenda for a facilitated strategic positioning session. The three-day session included two Geo Strategy Partners principals and 8 board members. We were able to re-invigorate the original purpose of the association through an innovation in the business model which expanded the mission to serve non-members instead of members only through education and thought leadership services.
The result: The association became a global virtual community focused on the needs of an expanding large population of “users” rather than just a “club” with declining membership.