Case Studies
Client description: A for-profit online university
Practice area: Market Opportunity Study – Go to Market Strategy
Industries involved: Higher education
Services applied: Voice of the Customer, Competitive Intelligence, Concept testing, What Customers’ Want, Go-to-Market Strategy
Business challenge: This for-profit university wanted to test the concept of providing outsourced online course development and support services to the higher education market.
Our approach: We conducted over 50 qualitative and 200 quantitative customer interviews, conducted an online focus group, and performed extensive competitive intelligence.
The result: The research revealed that the hypothetical market was not as attractive as originally believed. As a result of our research and analysis, the client changed their market segment priorities and re-evaluated their business model. Planned investment was saved as the company is now re-designing the conceptual business model based on market insights gathered.