Case Studies
Client description: A global aluminum manufacturer
Practice area: B2B/Industrial
Industries involved: Metals, consumer electronics
Services applied: Qualitative research; quantitative research, sophisticated analytics
Business challenge: Global aluminum manufacturer needed to assess the market potential and develop a go-to-market strategy for the consumer electronics market.
Our approach: Over 400 quantitative interviews with decision-makers at consumer electronics companies in North America, Asia, and Europe; 30 qualitative interviews with casing manufacturers; and analytics of stated vs. derived customer preferences.
The deliverable: A comprehensive report of findings; cross-tabs and banners and charts and graphs for a quantitative results, scatter plots of “stated vs. derived” and “battleground” analytics, “correspondent mapping,” “inner strength charts;” qualitative summary; and qualitative transcripts.
The result: The client is in the process of developing a go-to-market strategy leveraging the findings of this study.