Case Studies
Client description: A pressure vessel manufacturer
Practice area: B2B/industrial
Industries involved: Renewable energy, ethanol, pressure vessels, metals
Services applied: Qualitative research; market opportunity study; competitiveintelligence
Business challenge: Our client found that projects in the fast growing ethanol market were slowing and asked Geo Strategy Partners to perform a sensitivity analysis for the ethanol and other renewable energy
Our approach: Over 140 qualitative interviews with ethanol producers, engineering and construction firms, competitors, government agencies, experts, and influencers; the development of a sensitivity model against 10 competitive factors: supply of corn, price of corn, price of crude oil, subsidies, tariffs and quotas, automotive manufacturing trends, infrastructure/distribution, substitute fuels, new technologies, cost of plant construction/financing.
The Deliverable: A comprehensive and objective analysis of the ethanol industry and the size and viability of the market opportunity for pressure vessels along with a sensitivity model that allows for predicting different industry outlook scenarios based on different variable inputs (such as the price of oil).
The result: The client avoided investing the significant resources it was contemplating for this market and asked Geo Strategy Partners to research and recommend more promising industry sectors to pursue.