Case Studies
Client description: A private economic development organization
Practice area: Economic development
Industries involved: Tourism, hospitality, education, ports, shipping
Services applied: Strategic positioning and planning
Business challenge: This island's economy had no economic development strategy, little worldwide awareness, declining tourism, and no economic growth.
Our approach: Geo Strategy Partners conducted a full competitive analysis and assessment of the economy, developed a positioning strategy of education and sophistication including an industry cluster strategy, created an investors’ website, and an investment promotion program.
The Deliverable: A focused niche strategy, consensus in the public and private sectors surrounding this strategy, and investment promotion and recruiting programs.
The result: Curacao is experiencing record tourism growth, two major hotel resort developments are nearing completion, the government has embraced an international education program, new airlift has been secured, and niche markets are being cultivated.