Customers provide strategic direction, if you listen to them. Geo Strategy Partners elicits the articulated and unarticulated voice of the customer through qualitative and quantitative techniques.
We excel at qualitative executive interviews in the B2B environment. Utilizing only senior consultants, we gain access to key decision-makers and elicit information on company, industry, and customer dynamics. We take a non-linear approach to focus group moderation to reveal insights not readily apparent externally.
Our quantitative techniques provide an additional level of precision in understanding value-drivers and decision-making. We design surveys that allow us to capture and produce sophisticated analytics of customer preference and behavior as they related to both product and supplier-based decisions. These analytics provide clear and fresh insights that support market sizing, market segmentation, value positioning, strategic messaging, and underpin the development of a go-to-market strategy.