More than half of our projects are international in scope and many of them require us to conduct research and analysis across multiple geographies. With offices on three continents and research partners in over 50 countries, we are able to conduct research in developed, emerging, and developing countries in the native language and within the sociocultural-historical context.
Our multi-cultural staff understands the nuances and complexities of cross-border research and analysis, as well as norms that may dictate alternate methodologies for data gathering (e.g. face-to-face interviewing instead of phone, use/type of incentives, etc.). We design and manage multi-country projects from our regional headquarters. Our quality control procedures governing recruitment, data collection, analysis and reporting provide clients consistent comparative data across markets. Doing business globally is complicated. We offer you global coverage with one throat to choke. We work hard to make gathering market intelligence simple for you.