GEOStrategy

Our logo combines the images of a compass, a gyroscope, and a globe, representing the three dimensions of our practice: research, strategy, and growth.

The Compass best reflects our strategic market research and analysis practice. Often, companies are so focused on tactical execution they lose the perspective of their strategic direction. By tapping into the voice of the customer, benchmarking through competitive intelligence, and examining the overall market environment through direct research, we are able to help companies chart new directions, and better understand where they stand with respect to their customers, competitors, and partners. We do not just gather data, we interpret this data and present it in such a way that our clients can determine where they need to go next, anticipate where the next competitive threats will surface, and evaluate whether or not they are on track with their original plan.

The Gyroscope best represents our unique non-linear special strategic positioning process. In dynamic and competitive environments, companies must be flexible and adjust to changing market conditions, yet they must remain centered on their true core competencies and oriented toward a clear alignment with their customers' enduring needs We consider a company’s core essence to be its center of gravity, and enduring customer needs to be the source of wealth creation that they revolve around. Like a gyroscope maintains its orientation even in a weightless environment, good strategic positioning ensures that sustainable core competencies are always oriented toward, and in alignment with, enduring customer needs, even when strategic directions change.

The Globe illustrates our ability to help our clients’ grow strategically through collaboration and integration with other companies. It encompasses mergers and acquisitions, strategic alliances, and capital investment/investor recruiting. It also represents the global perspective and scope that we bring to each project, as well as our ability to help company's develop their business on a global basis. We are particularly adept at supporting cross-national and cross-cultural transactions, and offer a network of market specialists in countries around the world.