GEOStrategy

Solutions

Market Opportunity Studies

Know where to compete and how to win. Geo Strategy Partners excels at conducting market opportunity studies that support go-to-market strategies that drive profitable growth. 

We enable our clients to identify market opportunities, size those opportunities, and determine “winnable” market share.  Our “Market attractiveness model,” analyzes identified market opportunities against our clients’ capabilities and competencies to prioritize best markets for best products. Our methodologies combine market insights with the voice of the customer, competitive intelligence, and industry structure analysis to reveal value drivers that support value positioning, strategic messaging, product innovation, and brand differentiation.  We pull it all together to support the formulation of go-to-market strategies that change the dynamics of competition to enable our clients to enter, penetrate, and dominate key markets.

Geo Strategy Partners’ market opportunity studies support:

Market penetration

• Selling new products to existing customers
• Selling existing products to new customers


Market expansion

• Identifying new market opportunities
• Sizing market opportunities
• Ranking and prioritizing market opportunities
• Entering new industry sectors
• Expanding internationally


Product entry and innovation

• Introduction of new products
• Innovation and development of new products


Business model innovation

• Changing the rules of competition by innovating how value is delivered and captured
• Disrupting the competitive balance with insurgent marketing strategies


Corporate growth

• Identifying and evaluating acquisition targets
• Facilitating strategic alliances
• International partnerships


Go-to-market strategy

• A comprehensive strategy for determining where and how to compete
• A pricing, positioning, and channel marketing roadmap for success
• A value-driven model for driving brand preference