"You may have just saved us from investing millions of dollars in an industry that is not growing. Thank you very much."

Vice President,
Pressure Vessel Manufacturer

 

Market Research & Competitive Intelligence

 

Methodologies

Quantitative Tools and Techniques

Quantitative surveys collect and translate data into exploitable insights. Geo Strategy Partners conducts quantitative surveys utilizing current scientific methodologies and techniques, worldwide. We have the ability to conduct phone, email, and online surveys in over 50 markets worldwide.

We work closely with clients to develop a reliable survey instrument capable of capturing responses that address key research questions. Experienced B2B researchers complete quantitative phone interviews and recruit participants for online interviews.

Our quantitative data-gathering is supported by robust and sophisticated analytics. We not only produce relevant cross-tabs and banner displayed in easy-to-read charts and graphs, we are capable of performing a number of more sophisticated analytics that can produce insightful ways to view data: conjoint analysis, perceptual mapping, correspondence mapping, stated versus derived attributes, competitive battlegrounds, What Customers’ Want, regression analysis, Pearson Correlation, and many more.

The results of our quantitative research gathering techniques and data analytics provide in-depth and insightful analysis of value drivers that support market sizing, market segmentation, value positioning, strategic messaging, and the formulation of go-to-market strategies.