President."As a result of Geo Strategy Partners strategic positioning exercise, we made the decision to divide our company into two business units and have achieved greater efficiency and profitable performance."
Chemical Manufacturer
Market Research & Competitive Intelligence
Methodologies
Qualitative
Qualitative research is not quantifiable but provides rich insights that cannot be gathered through other means. Geo Strategy Partners excels at qualitative research. We outperform our competitors at completion of executive level interviews, on-site field interviews, and interviews with thought leaders, influencers, distributors, customers, and other stakeholders. Our consultants utilize non-linear techniques to elicit articulated and unarticulated viewpoints during focus groups as well. We are unparalleled in our ability to identify, access, and interview hard to reach decision makers.
Our approach to qualitative interviews is iterative. While we work from an unstructured topic outline, we focus on research objectives and tailor interviewing techniques accordingly. Throughout the project, we stay focused on your strategic objectives.
Our capabilities include:
- Desk research
- Focus groups
- Thought leader interviews
- Executive in-depth interview
- Site visits (in-person IDI’s)
- Competitor interviews
- Mystery shopping