
President,"You have completed for us the most comprehensive examination of our market that has been undertaken in our over 30 years of business. You have shows us the path to continued growth and profitability and we will most certainly be implement most if not all of your recommendations."
Nationwide homebuilder
Market Research & Competitive Intelligence
Listen to the Voice of your Customer, find out what your competitors are doing, analyze the competitive landscape, discover and quantify new market opportunities. Geo Strategy Partners’ market research practice can help you identify and capture strategic market growth opportunities to support a go-to-market strategy.
Geo Strategy Partners provides strategic market research and competitive intelligence services focused primarily on business-to-business and industrial markets. We excel at difficult custom qualitative and quantitative research requiring access to senior decision makers and high-level strategic analysis. Our capabilities include sophisticated analytics for quantitative studies and insightful strategic analysis for qualitative research. Techniques include executive interviews, competitor interviews, focus groups, voice of the customers, customer satisfaction and loyalty, online surveys, CATI surveys, quantitative analytics, intensive secondary research and international fieldwork in 52 countries. Services support market opportunity studies, customer satisfaction, product development, new market entry, brand equity, marketing strategy, economic development, strategic planning, international expansion, mergers and acquisitions. We also offer full-service strategy consulting and specialize in go-to-market strategies.
Our formula: Focus on the client’s objectives; utilize sound classical research methodologies; add experienced consultants, proprietary analytical models, abundant creativity, and sound business acumen. Geo Strategy Partners strives for insightful results high in validity, reliability, and objectivity. We focus on your strategic objectives, not just our deliverables.
Market Opportunity Studies
Know where to compete and how to
win. Geo Strategy Partners helps clients
identify market opportunities, size those
opportunities, and determine “winnable”
market share.
Businesses don’t compete in a vacuum. Understanding competitor strategies is essential to gaining market share.
Customers provide strategic direction, if you listen to them. Geo Strategy Partners elicits the articulated and unarticulated voice of the customer through qualitative and quantitative techniques.
A brand is a promise and an identity and has value to you and your customers. Understand the true power of your brand; its stature and its vitality.
Customer Satisfaction
A well-designed customer satisfaction tracking survey can be an integral part of your sales and marketing program.
Qualitative
Qualitative research is not quantifiable
but provides rich insights that cannot be
gathered through other means. Geo Strategy
Partners excels at qualitative research.
Quantitative Tools and Techniques
Quantitative surveys collect and translate
data into exploitable information. Geo Strategy
Partners conducts quantitative surveys utilizing
current scientific methodologies and techniques,
worldwide. We have the ability to conduct
phone, email, and online surveys in over
50 markets worldwide.
Quantitative surveys results are cross-tabulated with banners and tabs selected in collaboration with the client. We process the data in a variety of charts and graphs, leveraging multiple data analysis and display techniques.
Industrial/B2B Market Research: It's the "How"
In B2B industrial market research it is not who you know; it's how you find it out.
Classical
Research is more important than ever
The age of the internet has made information
more accessible, insight more immediate,
and most news less newsworthy.
Discovering New Market Opportunities
A key part of growing a business is expanding into new markets. Not surprisingly, a large part of our practice at Geo Strategy Partners is performing market opportunity studies for our clients.
Customer Satisfaction Survey
Are you listening to your customers or just surveying them?