President,"You have completed for us the most comprehensive examination of our market that has been undertaken in our over 30 years of business. You have shows us the path to continued growth and profitability and we will most certainly be implement most if not all of your recommendations."
Nationwide homebuilder
Market Research & Competitive Intelligence
Listen to the Voice of your Customer, find out what your
competitors are doing, analyze the competitive landscape,
discover and quantify new market opportunities. Geo Strategy
Partners’ market research practice can help you identify
and capture strategic market growth opportunities.
Geo Strategy Partners excels at custom projects that require a creative approach, strategic thinking, and access to key decision-makers. We provide clients a clear and comprehensive understanding of the competitive landscape and tools for strategic decision-making.
Our formula: Focus on the client’s objectives; utilize sound classical research methodologies; add experienced consultants, proprietary analytical models, abundant creativity, and sound business acumen.
Geo Strategy Partners strives for insightful results high in validity, reliability, and objectivity. We focus on your strategic objectives, not just our deliverables.
Our Research Approach
We work closely with client executive teams to
understand organizational objectives and the goals of the
research. Methods utilized include desk research; data mining
and modeling; executive interviews; qualitative and quantitative
interviews with current/lost/non-customers; sophisticated
analytics; analysis of distribution channels, competitor
interviews; discussions with thought leaders and industry
influencers. We synthesize findings and analyze data in
a strategic decision-making framework and deliver key findings
and recommendations in the format specified by the client.
Market Opportunity Studies
Know where to compete and how to
win. Geo Strategy Partners helps clients
identify market opportunities, size those
opportunities, and determine “winnable”
market share.
Businesses don’t compete in a vacuum. Understanding competitor strategies is essential to gaining market share.
Customers provide strategic direction, if you listen to them. Geo Strategy Partners elicits the articulated and unarticulated voice of the customer through qualitative and quantitative techniques.
A brand is a promise and an identity and has value to you and your customers. Understand the true power of your brand; its stature and its vitality.
Qualitative
Qualitative research is not quantifiable
but provides rich insights that cannot be
gathered through other means. Geo Strategy
Partners excels at qualitative research.
Quantitative Tools and Techniques
Quantitative surveys collect and translate
data into exploitable information. Geo Strategy
Partners conducts quantitative surveys utilizing
current scientific methodologies and techniques,
worldwide. We have the ability to conduct
phone, email, and online surveys in over
50 markets worldwide.
Quantitative surveys results are cross-tabulated with banners and tabs selected in collaboration with the client. We process the data in a variety of charts and graphs, leveraging multiple data analysis and display techniques.
Classical
Research is more important than ever
The age of the internet has made information
more accessible, insight more immediate,
and most news less newsworthy.
Discovering New Market Opportunities
A key part of growing a business is expanding into new markets. Not surprisingly, a large part of our practice at Geo Strategy Partners is performing market opportunity studies for our clients.