GEOStrategy

Market Opportunity Studies
Know where to compete and how to win. Geo Strategy Partners helps clients identify market opportunities, size those opportunities, and determine “winnable” market share.

Competitive Intelligence

Businesses don’t compete in a vacuum. Understanding competitor strategies is essential to gaining market share.

Voice of the Customer

Customers provide strategic direction, if you listen to them. Geo Strategy Partners elicits the articulated and unarticulated voice of the customer through qualitative and quantitative techniques.

Brand Equity

A brand is a promise and an identity and has value to you and your customers. Understand the true power of your brand; its stature and its vitality.

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Customer Satisfaction
A well-designed customer satisfaction tracking survey can be an integral part of your sales and marketing program.

Qualitative
Qualitative research is not quantifiable but provides rich insights that cannot be gathered through other means. Geo Strategy Partners excels at qualitative research.

Quantitative Tools and Techniques

Quantitative surveys collect and translate data into exploitable information. Geo Strategy Partners conducts quantitative surveys utilizing current scientific methodologies and techniques, worldwide. We have the ability to conduct phone, email, and online surveys in over 50 markets worldwide.

Analysis

Quantitative surveys results are cross-tabulated with banners and tabs selected in collaboration with the client. We process the data in a variety of charts and graphs, leveraging multiple data analysis and display techniques.

Industrial/B2B Market Research: It's the "How"

In B2B industrial market research it is not who you know; it's how you find it out.

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Classical Research is more important than ever
The age of the internet has made information more accessible, insight more immediate, and most news less newsworthy.

Discovering New Market Opportunities

A key part of growing a business is expanding into new markets. Not surprisingly, a large part of our practice at Geo Strategy Partners is performing market opportunity studies for our clients.

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Customer Satisfaction Survey
Are you listening to your customers or just surveying them?

Global Aluminum manufacturer needed to assess the market potential and develop a go-to-market strategy for the consumer electronics market.

This economy was headed for a major transition in the coming year as it became integrated into mainland China. The challenge was to get the message out to investors that it was not only business as usual but business better than usual.

The client was seeking customer and competitor information in order to improve student retention and to meet enrollment growth objectives.

Our client found that projects in the fast growing ethanol market were slowing and asked Geo Strategy Partners to perform a sensitivity analysis for the ethanol and other renewable energy sectors.

Branded Direct Response Catalog company purchased another catalog company in another vertical needed to assess brand equity of both companies and determine whether to keep brands separate or collapse.

The client witnessed rapid growth in new-construction of special purpose nano-technology in the public sector, but had no visibility of the potential in the private sector.

Global Roller Bearing manufacturer need to identify and size the opportunity for Spherical Roller Bearings in the Pulp & Paper industry in order to make a decision about the investment of resources into this sector and to develop the go-to-market strategy.

Metals coating company with new technology wanted to explore the opportunity for coating knives, saws, and blades in the pulp and paper industry.

American volume homebuilder watched annual sales drop for three years after thirty years of remarkable growth.