"Your research was exhaustive and your analysis was in-depth. I think there is no question we now know everything we need to about this potential opportunity."
Metals coating company
Our services fall into three separate but inter-related categories that are equally integral to sustainable profitable growth:
Typical assignments for Geo Strategy Partners include:
Market opportunity studies: determining best markets for best products. Includes assessing the addressable, viable, and winnable market demand; analyzing the competitive environments; and recommending strategic alternatives for go-to-market success.
Voice of the customer/customer satisfaction: understanding the articulated and unarticulated needs of customers, lost customers, and potential customers including intent to purchase and net promoter metrics.
Brand analysis and strategy: assessing brand awareness, measuring dimensions of brand equity, analyzing the brand’s strengths and weaknesses against competitive brands, determining vitality, and stature and providing points of differentiation to drive preference.
Competitive intelligence: conducting a 360 degree evaluation of competitors including an analysis of competitors’ strategies and strengths and vulnerabilities.
Channel mapping: determining the best path to market including an overall assessment of distribution channels and sales and marketing alternatives.
Market segmentation: developing a focused strategy for key market segments.
Strategic positioning: comprehensive alignment between the competitive offerings and the market opportunities: the often overlooked ultimate source of competitive advantage.
Developing compelling value propositions: based on a determination of key customer decision-drivers (both articulated and unarticulated), creating a value-proposition that allows a company to focus on creating value that differentiates the client’s offering from the competition and ultimately drives preference.
Go-to-market strategy: a comprehensive approach encompassing all of the above into a coherent marketing strategy including the cost of entry, points of differentiation, value positioning, channel strategy, and value drivers that create brand preference.
Business unit strategy: developing a products and markets-based strategy that positions the business unit or company for profitable growth by aligning enduring core competencies with sustainable market opportunities in a unique business model that creates unique value in a differentiated and unique manner from competitors. Includes choosing the
Corporate Strategy: a portfolio strategic approach to ensure all products, markets, and business unit strategies, and activities reinforce the strategic core and positioning of the enterprise while diversifying risk, and strengthening competitive advantage in each market.
Mergers, acquisitions, sales, and divestitures: building on our core competencies of strategic market analysis, strategic positioning, and facilitation, we help clients achieve competitive market position through the execution of strategic mergers and acquisition. We take a strategic approach to mergers, acquisitions, business sales, and divestitures. We manage the full transaction as an intermediary from identification of acquisition targets through due diligence. We also work with clients on the sale of businesses or the divestiture of business units.