Vice President,"You may have just saved us from investing millions of dollars in an industry that is not growing. Thank you very much."
Metal fabrication company
Strategic Positioning & Planning
Geo Strategy Partners’ core competency is helping clients develop winning strategies to create and sustain a competitive advantage in a global and dynamic market place.
We believe strategy should be market-driven and customer insights and competitive intelligence are key ingredients in strategy formulation. At the same time, the essence of strategy is making choices about where and how to compete, and about aligning internal activities to reinforce the strategy. To enable our clients to accomplish this, we leverage timeless strategic principles and critical strategic thinking along with market insights to create winning strategies.
Our approach is non-linear and emphasizes the strategic positioning of the organization on the competitive landscape. We then analyze core competencies and key assets in light of market opportunities and competitive threats to determine how to create sustainable competitive advantage. This includes innovations in business models and internal alignment of all activities to support and reinforce the strategy. Only then do we address the more linear tasks of strategic planning.
We also believe that strategy should be constant at its core and flexible in its adaptation to changing markets and competitive responses. As such, we focus on formulating dynamic strategies for our clients that enable sustained profitability even in turbulent and hyper-competitive global markets. When the environment changes, our clients are not sent back to the drawing board, rather they draw on their strategic core to seize the opportunity and get ahead of the competition.
At Geo Strategy Partners, we address three levels of strategy:
Go-to-Market Strategy: a focus on products and markets including where and how to compete. It includes pricing strategies, value positioning, and strategic messaging. It is about determining the best market channels through which to connect with customers and deliver products and services.
Competitive Strategy or Business Unit Strategy: achieving and sustaining a competitive advantage across product lines; designing the optimal business model for creating and capturing value; building a brand strategy and driving preference for that brand.
Corporate Strategy or Portfolio Management: creating additional value through the intelligent combination of businesses that in totality reinforce the competitive advantage of each and further leverage the brand and corporate identity.
Strategic Positioning
We make an important distinction in our
practice between traditional strategic
planning and strategic positioning.
Strategic planning is a linear process,
typically with a lot of known variables
or assumptions in place.
There is still a role for traditional strategic planning. Our strategic positioning process typically involves two steps: a divergent exploration of core competences and enduring market forces followed by a more convergent analysis.
At Geo Strategy Partners, we consider a great part of our value being derived from the fact that we are outside your organization looking in while you are inside your organization looking out.
Market Intelligence and Strategic Positioning and Planning need to be executed. Geo Strategy Partners provides comprehensive business planning services including facilitating executive decision-making and business plan development.
Whether it is entering a new sector in a familiar industry, or a new country market half-way around the world, we excel at helping our clients explore, analyze and develop strategies for entering new markets.
Spatial Strategic PositioningTM
Our approach to strategy is not only
non-linear, it is also
multi-dimensional. Competition doesn’t
always come at you from the front and
customers are always in motion.
Market Attractiveness Modeling
A large portion of our projects involve entering new markets or introducing new products into existing markets. A very fundamental tool for this type of investigation as well as strategic evaluation is a market attractiveness model.
For some of our clients, geographic positioning is key to market positioning. A homebuilder, for example, needs to know what model and price point will sell best in which area.
At its core, strategic planning is abbreviated decision-making. The process is comprehensive and deliberate and sets parameter so that every future decision does not have to be evaluated so extensively.
When we examine market opportunities for our clients, we do not believe it is sufficient merely to identify opportunities. We believe you must also analyze them from the stand point of your ability to capture them.
Business Strategy
Understanding the Three Levels of Business Strategy
Strategic Design
Competitve Darwinism versus Intelligent Strategic Design
Business Model
Can You Innovate Your Business Model?
B2B / Industrial Sales & Marketing
Getting B2B / Industrial Sales & Marketing Right
Strategic Imperatives
Five Strategic Imperatives You Should Focus On Now
Elements Of Performance
The Three Elements of Performance
Operational Efficiency vs Strategy
Bottom Of The Pyramid Strategies
Digging Deep To Find Wealth At The Bottom Of The Pyramid
Defining Strategy
More Relevant Today Than Ever Before
Strategy for a Competitive World
In 2008, the pie is not bigger. Every
company is confronting the challenge of
increasing market share at a time when
competition is fierce, the cost of
failure higher, and the buying power of
customers static.