Vice President,"You may have just saved us from investing millions of dollars in an industry that is not growing. Thank you very much."
Metal fabrication company
Strategic Positioning & Planning
Geo Strategy Partners core competency is helping clients
developing winning strategies to create and sustain a competitive
advantage in a global and dynamic market place. Our Spatial
Strategic Positioning ™ approach recognizes that neither
customers nor competitors are static. We believe that traditional
linear approaches to strategic planning are not effective
in an environment of constant technological innovation,
global expansion, and hyper-competition. Our non-linear
spatial approach to strategy development focuses on aligning
an organization’s renewable core essence with sustainable
market demand.
We believe strategy should be market-driven and built upon sound market intelligence and insights. At the same time, we challenge our clients to discipline their market approach to those areas where they can achieve true competitive advantage. Our approach goes deeper than assessing our client’s core competencies, we strive to explore the essence of the organization’s competitive strengths and help them design a differentiating business model that is in alignment with constant customer demand. When the environment changes, our clients are not sent back to the drawing board, rather they draw on their core essence to seize the opportunity and get ahead of the competition.
Strategic Positioning
We make an important distinction in our
practice between traditional strategic
planning and strategic positioning.
Strategic planning is a linear process,
typically with a lot of known variables
or assumptions in place.
There is still a role for traditional strategic planning. Our strategic positioning process typically involves two steps: a divergent exploration of core competences and enduring market forces followed by a more convergent analysis.
At Geo Strategy Partners, we consider a great part of our value being derived from the fact that we are outside your organization looking in while you are inside your organization looking out.
Market Intelligence and Strategic Positioning and Planning need to be executed. Geo Strategy Partners provides comprehensive business planning services including facilitating executive decision-making and business plan development.
Whether it is entering a new sector in a familiar industry, or a new country market half-way around the world, we excel at helping our clients explore, analyze and develop strategies for entering new markets.
Spatial Strategic PositioningTM
Our approach to strategy is not only
non-linear, it is also
multi-dimensional. Competition doesn’t
always come at you from the front and
customers are always in motion.
Market Attractiveness Modeling
A large portion of our projects involve entering new markets or introducing new products into existing markets. A very fundamental tool for this type of investigation as well as strategic evaluation is a market attractiveness model.
For some of our clients, geographic positioning is key to market positioning. A homebuilder, for example, needs to know what model and price point will sell best in which area.
At its core, strategic planning is abbreviated decision-making. The process is comprehensive and deliberate and sets parameter so that every future decision does not have to be evaluated so extensively.
When we examine market opportunities for our clients, we do not believe it is sufficient merely to identify opportunities. We believe you must also analyze them from the stand point of your ability to capture them.
Strategy for a Competitive World
In 2008, the pie is not bigger. Every
company is confronting the challenge of
increasing market share at a time when
competition is fierce, the cost of
failure higher, and the buying power of
customers static.