President."As a result of Geo Strategy Partners strategic positioning exercise, we made the decision to divide our company into two business units and have achieved greater efficiency and profitable performance."
Chemical Manufacturer
Strategic Positioning & Planning
Methodologies
Best Markets GIS Modeling
For some of our clients, geographic positioning is key to market positioning. A homebuilder, for example, needs to know what model and price point will sell best in which area. Geo Strategy Partners has developed a GIS Market Mapping approach for just such applications. Utilizing traditional classical market field research, secondary research, and competitive benchmarking, we then run correlation analysis on several data sets to determine the most predictive variables. The variables tie back to geographic location by zip code or census block. A color-coded map is then projected which literally paints a picture of market opportunities. Ideal for site selection or geo-marketing let us tell you more about this valuable tool.