First, a definition: e-commerce is the purchase/sale of products or services over electronic systems. Second, it's big and getting bigger. eMarketer estimates global B2C e-commerce sales of nearly $3 trillion in 2013, with US B2C transactions at $365 billion in 2012. Forrester puts B2B e-commerce transaction revenue for the US at $560 billion.
B2B e-commerce companies are refining existing sites or building new sites to deliver B2C-like e-commerce experiences for business customers. Companies are hiring IT/marketing talent for B2B e-commerce initiatives as they attempt to migrate customers from traditional F2F/phone to lower-cost online interactions. To prevent a potential conflict with the traditional sales organization, some companies are repurposing sales reps for the capture and retention of high-volume, high-margin global accounts only.
Geo Strategy Partners serves e-commerce clients with customized research and analysis, strategic consulting, and M&A support.
|Automated data collection systems||Electronic data interchange (EDI)/ electronic funds transfer (EFT)||Internet marketing|
|Inventory management systems||Mobile commerce||Online auctions|
|Online transaction processing|
|Internet portals||Catalog distributors|
Awareness/perception and market opportunity study for an online marketplace for parts including CNC machined parts, injection-molded plastic parts, castings, stamped metal parts, etc.
Brand study for a high-volume catalog distributor selling lab equipment to research universities, hospitals, diagnostic labs, and blood banks
Examination of e-commerce sales of books, training manuals, and standards for a global quality association
|3M||Air Products||Alcoa Howmet|
|Anheuser-Busch/INBEV||Armstrong||Batelle Memorial Institute|
|McCain Foods||Micro Precision Calibration||Mueller|
|National Institutes of Health||National Oilwell Varco (NOV)||Paragon Engineering|
|Woods Hole Oceanographic Institution|
We attribute our success in the e-commerce segment to our understanding of the competitive landscape, and our ability to interview hard-to-reach e-commerce contacts. To learn how Geo Strategy Partners can help you in this sector, contact us.